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Integrated Advertising, Promotion, and Marketing Communications,3e

超值推薦-Integrated Advertising, Promotion, and Marketing Communications,3e

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    • Integrated Advertising, Promotion, and Marketing Communications,3e

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    內容簡介

    For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

    Integrated Advertising, Promotion, and Marketing Communications is a pure IMC text by providing a truly integrated approach to teaching IMC.
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